AI Revenue Lab · Building in Public

Testing What AI Does to Revenue.

I'm a construction and B2B sales operator with 20 years in the field now building and stress-testing AI revenue systems against real sales environments. Every build here is documented. Every result published good or bad.

See Active Builds → Follow the Journey ↗
20yr
Construction, logistics, finance & B2B sales
4
Active builds in test or live deployment
EN/ES
Bilingual testing in both markets
0
Clients. This is a lab, not a business

CURRENTLY BUILDING

Active builds.
Real problems. Real stacks.

Each build starts with a sales or revenue problem I've seen in the field. The goal is to test whether AI actually moves the number and document exactly what happens.

BUILD 01
Dead Lead Reactivation Engine
Most B2B CRMs are graveyards. This build pulls cold leads, enriches them with current data, and fires personalized AI-written reactivation sequences. Testing conversion rate at 30, 60, and 90 days out. Hypothesis: 8–12% reactivation on leads dead 90+ days.
N8NHUBSPOTCLAUDE APIAPOLLO
● LIVE
BUILD 02
AI Pre-Call Intelligence Brief
Company name goes in. A one-page brief comes out in 60 seconds industry context, likely pain points, financing capacity signals, recommended talk track, and top objections to prep for. Testing whether reps using this close faster and convert higher than those going in cold.
CLAUDE APIPERPLEXITYSALESFORCE
● LIVE
BUILD 03
Contractor Revenue Leak Audit Tool
An interactive diagnostic that surfaces where a contractor is losing revenue slow-pay invoices, unbid work, dead estimates, margin bleed by job type. Built in Lovable, powered by Claude. Designed to deliver a result in under 5 minutes with no sales call required.
LOVABLECLAUDE APIHUBSPOT
◐ BUILDING
BUILD 04
AI Prospect Intelligence Agent
An AI agent that analyzes every prospect before first contact. Input: company name and decision maker. Output: full business profile, decision maker psychology, likely objections, pain point map, buying signals, and a recommended approach angle. Gives any rep the research depth of a full BD team in under 90 seconds. Testing whether reps using this close faster and at higher rates versus going in cold.
CLAUDE APIN8NAPOLLOPERPLEXITYSALESFORCE
◐ BUILDING
BUILD 05
Bilingual Outbound Pipeline EN/ES
Testing whether Spanish-language outbound sequences to Latino-owned contractors and manufacturers outperform English-only campaigns in the same ICP. Clay targeting by NAICS code and geography. Claude writes both language variants. Tracking open rate, reply rate, and meeting booked.
CLAYSMARTLEADCLAUDE APIHUBSPOT
○ NEXT

WHAT THE BUILDS ARE TEACHING ME

Findings so far.
No polish. Just what's real.

The point of a lab is to find out what actually works not to confirm what you already believe.

AI personalization only works if the data is clean
The dead lead reactivation build taught me this fast. Claude can write a great email but if the CRM record is stale, the personalization misfires. Data enrichment before AI outreach is non-negotiable. The enrichment layer is as important as the model.
Industry fluency beats prompt engineering
The pre-call brief works because I know what a contractor cares about before I write the prompt. Generic prompts produce generic output. Domain expertise is what makes AI output actually useful in a sales conversation the model amplifies what you already know.
Speed to lead still wins
Every test confirms it. The first person to respond with relevant information wins the relationship. AI doesn't change this it just lets one person respond faster, to more leads, with better information than a full team used to manage manually.
The bilingual gap is bigger than expected
Early research into the EN/ES build shows almost zero AI-powered Spanish-language outreach targeting Latino-owned contractors and manufacturers at scale. The segment is large, underserved, and highly reachable. This is the build I'm most interested in proving out.

THE STACK

Tools in the lab.
What each one does.

No bloat. Every tool earns its place by moving a specific part of the revenue system.

REASONING ENGINE
Claude API
Anthropic's Claude for pre-call briefs, personalized outreach copy, objection analysis, and CRM note summarization. Anthropic AI Fluency Certified.
WORKFLOW AUTOMATION
n8n
The orchestration backbone. Connects every tool, triggers follow-up sequences, routes leads, and fires alerts based on pipeline events.
CRM & PIPELINE
HubSpot · Salesforce
Revenue operations layer. Lead scoring, pipeline hygiene, sequence management. HubSpot RevOps Certified.
LEAD INTELLIGENCE
Clay · Apollo
Hyper-targeted prospecting with enriched data. Company size, NAICS codes, buying signals, direct contacts built for specific ICP targeting.
OUTBOUND EXECUTION
Smartlead · Instantly
Multi-channel email sequencing at volume. AI-personalized at scale. Tracks open rate, reply rate, and meeting booked against control groups.
BUILD ENVIRONMENT
Lovable
Rapid UI builds for client-facing tools audit calculators, diagnostic tools, and interactive lead capture experiences.

THE BUILDER

20 years in.
Now building what's next.

I'm Kristian construction and B2B sales operator turned AI revenue systems builder. I've spent two decades inside the industry: financing construction projects, selling design-build packages, running a logistics and capacity operation serving GC firms and government contracts, and closing high-ticket B2B deals across the construction and industrial market.

I started this lab because I got tired of watching AI get sold to contractors and industrial businesses by people who have never been on a job site, never negotiated a rate with a carrier, and never closed a deal in a field trailer.

The builds here are my attempt to find out what AI actually does to revenue when the person building it understands the buyer not just the model.

Bilingual English and Spanish. Deeply connected to the Latino contractor and manufacturer community an underserved segment I'm specifically building toward.

AI Fluency for Small Businesses
Anthropic · June 2026
AI Fluency: Framework & Foundations
Anthropic · June 2026
Revenue Operations Certification
HubSpot · April 2026
Sales Enablement & Inbound Marketing
HubSpot
AI in Construction
Procore Technologies
Construction Project Management & Finance
Columbia University
Google AI Essentials · IBM Generative AI
Google / IBM

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I'm not selling anything. If you're testing AI in sales or construction, working in the space, or just want to follow the builds reach out.

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